Dec 19, 2017
Digital marketing is an ever changing menagerie of complexity. We've been convinced that the best way to grow in the digital marketing space is through "Clicks". The more the better.
My guest today, Bill Troy, a marketing genius several decades experience shares how false this is and, in actuality, could destroy your business. The digital marketing is a ClickSand trap we need to avoid and Bill tells us how. Bill Troy is an Inc. 500 CEO and a natural-born contrarian who, for 25 years, has helped global brands like Sony, Disney and Nestle see the world from a different perspective. Bill’s soon to be released book, Click Sand: How Online Marketing Will Destroy Your Business (And The Unlikely Secret To Saving It), is an explosive wake-up call and warning for business owners about the dangers and hypocrisy in online marketing. In ClickSand, Bill compares giant firms like HubSpot, Google and LinkedIn as well as local agencies and consultants in towns big and small to snake-oil pitchmen of the 1800s. Bill’s crusade these days is to help business owners avoid or escape the ClickSand trap before it’s too late.